“We decided to make the move to British manufacturing as we wanted to really feel the quality in the styles. Having the product made here means not only will the quality and fit be of the highest standards but that as a brand we are making responsible decisions. Being able to check on the product in the factory is priceless....and fun!” – Founder Lily Rice

"We may be a small country, but we're a great one, too. The country of Shakespeare, Churchill, the Beatles, Sean Connery, Harry Potter. David Beckham's right foot. David Beckham's left foot, come to that." The Prime Minister, Love Actually

Some things are more imporatant to us than others. For example, we think that fit, quality and the ability to look good (incase we meet Ryan Gosling while getting our new PB) are top of the list.


We also think it's important to be proud of who you are and to take responsibility. It's for these reasons we decided to make the Blonde collection British.


We designed it in Hampshire, we sampled it in Cardigan (Thanks Hannah), we photographed it (twice) in rainy London and finally we had it made by the lovely Barry, Paul, Elliot and team.

The Blonde Collection is our first British collection. Great British Sportswear made by Great Britain.